Saheli OE

A simple, hassle-free app for FM’s Operations Executives.

Customers in rural India want to purchase high quality consumer goods and digital financial services, but lack access to them. Frontier Markets has built an assisted e-commerce platform that leverages local women entrepreneurs to support rural customers in placing orders for products and services. Frontier Markets is unique in that it provides doorstep delivery of products to the last mile rural customers & after-sales service using an OE App and thereby building consumer partners and brand equity in the last mile. (3500 rural women, 700,000 rural customers till date)