I Love Ugly (ILU) was started in 2008 as an art project by our founder and Creative Director, Valentin Ozich. Initially a passion project, ILU was conceived through late nights spent pondering over a rapidly expanding body of designs and illustrations within his bedroom in Auckland, New Zealand.
Today I Love Ugly continues to grow as an internationally recognised streetwear brand. Still independently owned, it has carved out a niche as a premium yet accessible lifestyle brand with a fanbase spanning globally throughout New Zealand, Australia, the US, Europe, and Japan.
The ILU app is intended to be the centerpoint for the ILU community. Download now to be a part of it.
Latest Version
44Uploaded by
Ali Mohamed
Requires Android
Android 7.1+
Category
Free Shopping AppContent Rating
Everyone
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Flag as inappropriateLast updated on Feb 15, 2026
Minor bug fixes and improvements. Install or update to the newest version to check it out!