Under The Bottom is more than just smiley faces; many seem to think that we just came up with a clever idea about some happy faces and ran with it. We did in fact think of a clever and catchy theme for our clothing line, but in actuality there is much more depth than meets the eye. We are building a base for new, fresh clothing so that people of all ages can relate, but we are building a base (from under the bottom) where the smiley logo is somehow incorporated in every design. Many clothing lines have a catchy name, or are established by a well-known icon and sell by going into Photoshop and changing the font and color of a design. Under The Bottom wants the designs and logos to speak for themselves. We want you to be able to look at all of our shirts and be able to tell that it is us, based on the theme and design; much like how Nike has a swoosh and you can look at the swoosh and know exactly what Nike is without even seeing any letters. The same applies with the Jordan brand. You can look at the Jordan symbol and know that is Michael Jordan without seeing any names. Under The Bottom is going after the same approach.
