Research Methodology

Easy way to learn research methodology. Simple notes for research methodology. Research Methodology includes publication research, interviews, surveys and other research techniques, and could include both present and historical information. This app is designed for marketing & management students & professionals to learn all aspects of research. It consist all important topics which are give below chapter wise.

Unit - I

Business Research

Meaning, Nature And Types of Research

Meaning, Identification, Selection And Formulation of Research Problem

Sources of Research Problem

Variables and types of Variables

Unit - II

Meaning of Research Design

Need for Research Design

Features of A Good Research Design

Types of Research Designs - Exploratory, Descriptive, Experimental And diagnostic

Hypothesis - Concept, Sources and Types

Unit - III

Primary Data and Secondary Data

Uses of primary data and secondary data in research

Questionnaires

Interviews And Surveys

Observation

Contents analysis and measurement Scales

Techniques of Developing Scales

Reliability and validity of Scales

Unit - IV

Data Analysis Using Statistical Packages

Hypothesis Testing - Parametric And Non-parametric Tests

Differences Between A Single Sample and a population

Levels of An Independent variable

Analysis of Relationships

Chi Square Test of Independence

Analysis of covariance

Multivariate Techniques in Business

Application of SPSS

Unit - V

Research reports

Types of reports

Characteristics of a Research Report

Formulation of Research Report

Layout of the Research Report

Utility and limitations of research report

Footnote

References and Bibliography