Lassy Project

Finding Missing People. Faster.

When it comes to a missing person, every second counts. Lassy Project is a free service that gives parents and guardians the ability to notify an entire local community about their missing child or at-risk adult in seconds.

With the single push of a button that sends a text alert, parents and guardians can mobilize a trusted group of family, friends and neighbors immediately to help with their search. This group of community members is called their “network” and they are the most important asset users have if a loved one goes missing. Together, we are helping to bring missing people home through the power of our communities.

The Inspiration:

On October 5, 2012, our Colorado community was rocked by the abduction and murder of a 10-year old girl who had dreams of being a cheerleader in junior high school and loved the color purple. Jessica Ridgeway was taken on her way to school and the community still grapples with the tragedy.

This nightmare for the community resulted in something positive, it sparked Lassy Project, which honors Jessica’s memory every day by building safer communities, protecting children and by combining social impact and technology.

Why We’re Different:

We are creating the world’s largest network of community members that reinforce safety. Our technology gives parents the power to alert their communities and form an instant search and rescue party.

Make an Impact, Join Today:

In honor of Jessica and the thousands of other missing children around the world, we ask that you become a part of Lassy Project and support our efforts to protect our children and build safe communities. Join the Lassy Project for free today!

Note: Preserving Battery Life

We have updated the Lassy Project app and you can now pause the tracking mode of your child’s phone whenever you are with them and have no need for tracking. If a user forgets to hit the switch to resume tracking, the system will automatically turn back on and resume tracking after 24 hours of pausing.

What’s new

- Grow your Lassy Village: Hand-select family, friends and trusted neighbors and add them to your own personal Lassy Village.

- View the growth of your village and join other’s villages.

- Add child profiles: Create a profile for each child that is shared with the Lassy Village if ever needed.

- Escalations for missing children: If you believe that your child is missing you can escalate the situation by sending an alert to your Lassy Village.