Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us to say yes, including how they are used against us by compliance professionals like salespeople, advertisers and con artists. Knowing these principles will allow you both to become a skilled persuader yourself and to defend yourself against manipulation attempts.
How did you feel the last time someone treated you to dinner? Chances are you immediately started thinking about how you could pay them back.
The Rule of Reciprocation compels us to return favors
No one likes a moocher. We’re wired in such a way that any time we receive a favor, we feel compelled to return it. This sense of duty has evolutionary roots: it allowed our ancestors to share resources with one another, confident that all favors would be returned in kind.
Indeed, the pressure to reciprocate sometimes weighs so heavily that we give back more than we’ve received. So the next time someone does you a favor, the best approach is to always return in kind: Coke for Coke, cash for cash and so forth. This way, whether the giver’s intentions are good or not, you’ll not only do the right thing but also prevent yourself from being manipulated.
To find out more about how to avoid manipulation – and why in an emergency it’s better to ask one person for help than a whole crowd – read our blinks to Influence: The Psychology of Persuasion, by Robert Cialdini.
This mobile app is a summary of the famous book Influence: The Psychology of Persuasion. It serves to remind you daily with push notifications so that the principle teachings of this book remain fresh in your mind.
Using this app is Simple. Each day you will receive 1 push notification alert to remind you to open and see 1 RANDOM important summary from the book to help you master its principles.
We all need daily reminders, motivators in our lives. Soon these prompts, motivators, and affirmations will become part of your character and form a good habit.
Use this app daily (Just 30-45secs) and soon you will master its principles, One Day At A Time!
In this app of the book summary, you will find the key messages of the book.
Who should read this book summaries?
Anyone working in marketing or sales
Anyone who sometimes finds it hard to say no to salespeople
Anyone interested in how our decision-making is constantly being manipulated
Who wrote the book?
Robert B. Cialdini, PhD, is a professor of both psychology and marketing. Influence: The Psychology of Persuasion is based on 35 years of evidence-based research into the phenomena of influence and persuasion. Dr. Cialdini also runs a consultancy based on teaching and implementing the ethical business applications of his research.
Note: This is not the complete book by Robert B. Cialdini. It is a handy companion to the book with extracts, quotes and key notes.