Ace Metrix MOBILE XD

Ace Metrix MOBILE XD

Ace Metrix MOBILE XD™ allows subscribers to keep in touch with their creative

assets, brand analytics, and competitive landscape while on the go.

Download the app and log in using your existing Ace Metrix LIVE™ or Ace Metrix

PRIMETIME™ credentials to access breaking ad data for up to 100 of the most recent

ads in your subscribed categories. Key Features: Access the latest breaking ads from

your subscribed categories directly from your phone. Set preferences to view the

latest 100, 50 or 10.

- Watch the ad, and sort the list by air date, Ace Score, brand and unread.

- Share ads and insights with other LIVE subscribers via the email and

SMS features.

- Ad data includes the Ace Score and each of the Watchability and

Persuasion component scores including Likeability, Information, Attention,

Change, Relevance, and Desire.

- Track the ad’s effectiveness against a variety of demographic score and

norm comparisons including: gender/age, gender/income, ethnicity, and the presence

of children in the household.

- View the Ace Scores and all of the components against rolling 90 day

category and brand norms; color coded for quick above/below norm view.