assets, brand analytics, and competitive landscape while on the go.
Download the app and log in using your existing Ace Metrix LIVE™ or Ace Metrix
PRIMETIME™ credentials to access breaking ad data for up to 100 of the most recent
ads in your subscribed categories. Key Features: Access the latest breaking ads from
your subscribed categories directly from your phone. Set preferences to view the
latest 100, 50 or 10.
- Watch the ad, and sort the list by air date, Ace Score, brand and unread.
- Share ads and insights with other LIVE subscribers via the email and
- Ad data includes the Ace Score and each of the Watchability and
Persuasion component scores including Likeability, Information, Attention,
Change, Relevance, and Desire.
- Track the ad’s effectiveness against a variety of demographic score and
norm comparisons including: gender/age, gender/income, ethnicity, and the presence
of children in the household.
- View the Ace Scores and all of the components against rolling 90 day
category and brand norms; color coded for quick above/below norm view.