The description of Ashvarttha
ASHVARTTHA, the wellness magazine, is an enthusiastic and zealous start up effort to render holistic views about life and well-being; mind, body and soul. Ashvarttha, which means tree of life, takes its inspiration from the ancient wisdom on wellness and guides its readers on how to live a life full of happiness and good health. The root of man is his spiritual self. For the mystical tree of life, man is the inverted Ashvarttha tree from the Hindu scriptures, particularly the Vedas, which has its roots in heaven and the branches on earth. Also called the peepal tree, it has a significant place in ancient knowledge. The wellness industry is one of the world’s most explosive success stories today. Rich with therapeutic traditions reaching back into the past, these alternative philosophies of wellbeing may not be new, but with the growing global interest in general health and improving the quality of life, they are enjoying a wide resurgence of popularity. To keep up with the trends and technologies of the wellness world and understand the true benefits of the multitude of therapies available, to get the most out of your yoga visits, as well as your health and beauty regimes, Ashvarttha is the region’s well-being bible. Our features go behind the scenes at destination travels, look into treatments, products and accessories; interview the people who are shaping the industry and keeping the consumer, in the know. Featuring insights into your own SELF and stylishly presented in a coffee table sized glossy magazine, Ashvarttha is the region’s premier wellness reference, harmonizing body and soul to ensure total well-being with the latest holistic practices. Ashvarttha is India’s only magazine totally dedicated to the pursuit of complete well-being. From the latest wellness products and treatments to health, cuisine, fashion and cosmetics, it provides urban professionals with an essential guide to pampering and inner tranquility. Targeted at wealthy professionals aged between 20 and 50 years, Ashvarttha invites its readers to step outside their everyday urban environment and escape to a tranquil world where the body and mind are refreshed. Published on a bi-monthly basis with a print run of 45,000 copies, Ashvarttha is available at major bookstores across India as well as at key exclusive retail outlets, spas, resorts and salons around the country.