What's Inside?

What's Inside? is the barcode scanner that tells you what's really in the products you buy – food, drinks, cosmetics, skincare, baby products, pet food and household cleaners – and whether any ingredient is banned or restricted in the EU, UK or US.

Point your camera at a barcode and in seconds you get a clear safety verdict: Safe, Caution or Avoid, with every flagged ingredient explained – what it is, where it's banned and why. Many additives, colourings, preservatives and chemicals that are legal in one country are restricted in another. We check them all so you don't have to read the small print.

KEY FEATURES

• Barcode scanner – scan any product in a supermarket, pharmacy or at home. Works with food, drinks, cosmetics, beauty, baby care, pet food and cleaning products.

• Safety verdict – an instant score and verdict for every product, based on 355 substances restricted by EU, UK and US regulators.

• Ingredient breakdown – see the full ingredients list with every risky ingredient highlighted, its severity and the region where it is banned.

• 1,000,000+ products – a global database covering products from over 170 countries, with AI-powered identification for products we haven't seen yet.

• Household profiles – add the people you shop for and what they need to avoid, and a scan tells you who a product is a problem for, by name.

• Community corrections – if a product has the wrong details or no ingredients list, take a photo of the label and our AI reads it, fixing the product for everyone.

• 11 languages – English, Spanish, French, German, Portuguese, Russian, Arabic, Hindi, Chinese, Japanese and Korean.

WHO IT'S FOR

• Parents checking baby food, lotions and wipes

• Anyone avoiding particular ingredients

• Clean-eating and clean-beauty shoppers

• Pet owners checking pet food labels

• Expats and travellers who want to know how local products compare with the rules back home

IMPORTANT – PLEASE READ

What's Inside? reads the ingredients a manufacturer has declared. It is not an allergy test and it is not a medical device. It cannot know about cross-contamination, shared production lines, a recipe that has changed, or a pack that is mislabelled. For any serious allergy, always read the packet.

FREE AND PREMIUM

New accounts get 14 days of unlimited scanning. After that, free accounts get 10 scans every month. Premium gives you unlimited scans. Share your referral link and earn commission on every friend who upgrades.

WHY IT MATTERS

Red 40, titanium dioxide, BHA, TBHQ, potassium bromate, parabens, formaldehyde releasers – ingredients like these are banned or restricted in parts of the world yet still appear in everyday products elsewhere. What's Inside? puts that information in your hand at the shelf, before you buy.

Food scanner, ingredient checker, additive checker, cosmetic ingredient analyser, clean label, E-number checker, product safety – whatever you call it, one scan tells you what's inside.

Because what's inside matters.