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Almost everyone has talked about fashion, whether it is a fashion show, fashion exhibition or about fashion devices that are in the market. But when asked what is the definition of real fashion, it will be difficult to explain, even those who have professions related to the fashion world.

Fashion itself is a word that is more popular and more familiar to most Indonesian people than the word absorption: fashion, although according to Wikipedia the equivalent of fashion in the Indonesian language is fashion, many people who tend to associate it with clothing or devices that complement the clothes.

Etymologically Fashion comes from the Latin, factio, meaning "to do". The true meaning of the word "fashion" is something that refers to things done by a person or group of people. The things done are not limited to people who wear clothing, but cover a broader meaning.

In its development, the Latin word is absorbed in English into "fashion" which is then simply interpreted as a popular dress style in a culture. In its development, fashion not only understood merely clothing, but also widened in equipment such as shoes, bags and others, even various products to the lifestyle.

Based on the various definitions and descriptions of the definition of fashion, in simple fashion can be concluded as a tendency to follow a particular style that is in vogue at a certain time and will apply within a certain period. Fashion is reflected by the clothing and accessories that have a particular design that most people love.

Fashion not only gives a person a certain clothing model that makes him feel more comfortable, but can also reflect himself through the clothes he wore. Even a person can be anything according to the outfit he chooses. Industrial technological development factors that enable manufactured materials of more sophisticated fashion devices and the role of information technology becomes a factor that greatly influences the changes of fashion.

From time to time the development of fashion is difficult to predict because it is influenced by various factors, especially the consumer's tendency towards new and newer designs. Fashion is not determined by the results of designer design or incessant promotion by the manufacturer. They offer only a variety of designs, but ultimately the choice of which will be a trend depends entirely on consumers, especially women.