Van Stars is an engagement programme available to the Mercedes-Benz Vans UK Limited Dealer network. The programme enables users to recognise their peers by saying thank you, well done or congratulations for a job well done. They can also read news articles published by Mercedes-Benz Vans UK Limited, read updates on their Dealer Groups progress in the annual incentives league and share updates with their own stories and pictures. Van Stars provides a central timeline where everybody using the programme can view the programme activity and can interact with the items created by others through 'likes' and commenting.