JoiColor System

Want top-notch hair color education and support at your fingertips?

Download the NEW JoiColor System App FREE today for instant, 24/7 access to a world of hair color formulas, step-by-steps, how-to videos, inspiring salon ready techniques and so much more! This informative interactive app is designed to take the guesswork out of hair color and inspire the artist in you to create an endless range of hair color looks for every client that sits in your chair.

With just a swipe of a finger…

Learn a Technique: Access our library of how-to videos and fun, easy color techniques that can give your service menu an exciting edge over the competition.

Discover the JoiColor System: Experience the Joi of Healthy Color right here. Every option of Joico hair color in one system portfolio. Find out which of the Joico color brands is the right one for you and your clients:

LumiShine | Vero K-PAK Color | Vero K-PAK Chrome | Vero K-PAK Age Defy | Joico Color Intensity | Beth Minardi Signature

Create A Shade: A step-by-step tool designed to easily help you formulate from any of our color lines.

Take the guess work out of finding a perfect shade with our Match A Shade feature.

Stay tuned for even more features!