The Best Affiliate Marketing Products

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For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income.

Affiliate marketing is one of the world’s most popular methods of generating passive income online, and there are many tried & tested strategies when you are just starting out.

If you’re looking for a complete guide to affiliate marketing, read more to find out how you can promote products as an affiliate to create an additional source of income.

What is affiliate marketing?

Affiliate marketing is a performance-based marketing tactic in which a retailer, typically an online one, rewards a website with a commission for each customer referred via the website’s promotional activities. The website, often called an affiliate, will only get paid when their promotion results in a transaction.

There are typically four parties involved in affiliate marketing:

The affiliates - the promoters of the product

The product creators - the creators of the product

The networks - the networks managing the affiliates

The consumers - the end users of the product

You don’t always need a network to become an affiliate, but the other three parties (the affiliates, the product creators, and the consumers) form the core of an affiliate program.

Who are the affiliates?

An affiliate, also known as a publisher, can be an individual or a company. Typically, these are other bloggers or content creators operating in the industry of the product they are creating.

They help promote the product or service by creating content like blog posts, videos or other media.

They can also promote their content to get transactions by putting up ads, capturing search traffic from SEO, or building an email list.

When one of their visitors creates a transaction, which could be a purchase or submitting a lead form, the affiliate gets a commission. How much commission is structured depends on the affiliate program terms.

Who are the merchants?

A merchant, also known as the product creator or advertiser, is typically the creator of the product or services. They offer revenue sharing and commissions to people or other companies (affiliates), which have a significant following on their brand.

The merchant can be a company like HubSpot, which offers a commission to every affiliate who’s able to get their visitors to make a purchase.

Or it can be an individual like Pat Flynn, who offers an affiliate program with his podcasts.

The merchants can be anyone from a solopreneur to a big company, as long as they are willing to pay their affiliates to help them gain a transaction.

Sometimes the merchant does not even have to be the product creator, as in the case of the Amazon Associates Program.

Who are the affiliate networks?

An affiliate network acts as an intermediary between the merchants and their affiliates. In some cases, a network is not necessary, but some companies choose to work with a network to add a layer of trust.

The network manages the relationship and provide third-party checks and balances. Third-party checks can be important because they bring down fraud rates.

Some popular networks include ClickBank and ShareASale.

Some merchants choose to work with an affiliate network because they lack the time or resources to track, report, and manage payments to the affiliates. They might also choose to work with multiple affiliates or publishers within the affiliate network.

Who are the consumers?

The consumers or the customers are the one who makes the transaction. They are the ones who purchase the product or submit the lead form in order for the affiliate to gain the commission.

How does affiliate marketing work?

To answer the above question, you must get this app and follow the recommendations there.

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