Today marketers in the pharmaceutical industry have new challenges in their communication with HCPs and Patients; These challenges require them to be able to reach their target audience with different communication channels & Execute a Multichannel Marketing Strategy.
Studies have shown a positive reaction from doctors and healthcare professionals. A pilot conducted by Marianne Anderson, marketing manager for Pfizer, showed that 97% of physicians felt the e-detail was superior to paper- based details for explaining complex issues
Multichannel Marketing means that information is available 24/7 through web-based tools, so physicians can now find clear and interesting product information whenever they have time during their busy schedules. They can also choose to select to read only the content that is most pertinent and interesting to them.
DigiPharma 2015 is the 1st Pharmaceutical Multichannel Brands Engagement Conference in Egypt to be held 10.10.2015 is aiming to bring best practice to Pharmaceutical Multichannel Marketing in a digital world under one-roof.
DigiPharma 2015 is inviting local and international marketers to share their firsthand experiences on how to harness the power of digital channels into your day-today marketing activities with specialized flavor for pharmaceutical industry localized to Egyptian and Middle East markets.
Digipharma 2015 is developed to deliver knowledge that enable all experts in medico-marketing to powerfully target & engage healthcare professionals, patients & stakeholders whilst embedding integrated & innovative digital strategies for engaging, customer-centric, multi-channel digital pharma marketing strategies.
Last updated on 2016年07月22日
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