Alex Soh Photography

亞歷克斯公所攝影

“A good photograph is all about opportunity. An artist doesn’t make art—art happens.”

Alex grew up in a village in Singapore and his adventures there inspired the creativity that has led to a passion for photography. He is a firm believer in the power of photography to communicate ideas and emotions. He desires to capture the wonders of nature that will compel people to worship its wonderful Creator. Formally trained in graphic design, Alex’s journey as a graphic designer started in 1995. He worked in an advertising firm, TV production house and thereafter in a design house. Later on, he set up his own design studio, providing one-stop service from photography to design and print. He was involved in numerous projects, from TV commercials to documentary production. His projects include Samsung, Power Gas, HP, AIA, Walls ice cream and more. He has done many photo shoots for weddings and corporate clients covering products, pets, couples to models and CEOs. Today, he does mostly travel and fine art photography, concentrating on scenery to build a photo library for RBC Ministries (USA and International). As art director and photographer for RBC Ministries, Alex has literally traveled all over the world building the organization's stock image library since 1997. His photographs have won numerous international awards and accolades and have been featured on the covers of Our Daily Bread, a publication that is distributed worldwide with a circulation figure of 17 million copies. Not one to rest on his laurels, Alex is a cofounder of THEREDTREE, which aims to use photographs as a medium to create public awareness, to raise funds for the needy, and to promote fine art photography in Singapore. He has given talks to thousands of photographers on fine art photography to promote photographic exhibitions in the region. He also leads photographers into the field to do travel and wildlife photography. Photography competition judge Projects I do like The Rice Project, Project Road z His work can be found on local and foreign photography magazines. Additionally, he is one of the Kingston Icons photographers and a featured artist on the ColorVision Digital Imaging program that showcases some of the most renowned artists and photographers. Alex is also one of the contributing photographers for the largest image bank in the world, Getty Images. As a photographer-designer with over 15 years of experience in handling print media, Alex has comprehensive and authoritative knowledge in this particular area. As such, he has been sent to conduct press check in Malaysia, Indonesia, India and China. Alex believes that as a creative professional, he must make use of the technologies available today or they will replace him tomorrow. Hence, by tapping on today's digital technologies, he is able to provide fast turnaround time to a project without having to wait for another photographer to give him the relevant photos or to search for suitable pictures from commercial stock libraries.