Traces

Leave content floating anywhere in the real world. From your street to the top of Mount Everest – the whole world is now yours to tag.

The more you tag, the more people will follow in your footsteps.

***** “This is an absolutely cracking idea” • New Scientist

***** “It’s as if the messages have been etched on the air” • Wired

***** “Geolocation meets messaging meets augmented reality meets tech brains everywhere exploding.” • GigaOm

***** "Leave digital surprises in real-life locations" • CNET

Creating a trace is easy. First, think of a friend or choose to post publicly. Then fill the trace with a video or image and add some text. Now place it anywhere in the world using the map. To collect your trace, people have to be in the right place. To open a trace, catch the drop with your phone to discover the message inside.

There are also traces around the world from our partners to discover, with exclusive content, creative experiences and amazing competitions.

With Traces, you can

* Leave tips on the places people should visit in your favourite foreign city

* Leave feedback to a company right in the boardroom of their headquarters

* Leave a trail of digital clues for your friends to find in a scavenger hunt

* Leave a picture in the location you took it as a memory for you and your friends

Your messages are blended with your phone’s camera view in a unique immersive way using our patented approach to augmented reality and GPS technology.

Your messages to the world appear floating in a virtual water droplet – like a portal to another digital dimension – which we call a ‘trace’.

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