OPEN CITY APP

Open City App is born to subvert the way of city tours ...

THE FREE APP OPENING THE CITY GATES. AND ITS SECRETS

OpenCITY App was created to radically change how to tour a city, making you the protagonist of your experience. OpenCITY App allows you to make a tour according to your pace and ways, so that you can enjoy an innovative and unique experience, also thanks to the technologies of the Augmented Reality, Geofencing and Geolocalization.

WHAT DOES THE APP OFFER

Freely download OpenCITY App and you’ll get the necessary information and recommendations to plan and optimize your visit in the best way possible and you’ll also have the chance to buy at any time, also immediately, the Adventures, mysterious and funny thematic tours to explore the city in a surprising way, and the Walking Tours, thematic tours to freely enjoy with the virtual support of famous experts.

THE ADVENTURES

- You will enjoy a really involving experience through amazing places, sometimes even unknown, throughout the city. Like in a movie, you’ll be the protagonist of some “challenges with Enigmas”, looking for mysteries to solve and secrets to reveal. You’ll be supported and virtually guided by the Guardians and the Phoenix, creator of an ancient and mysterious Order.

- You can choose the closest challenge to your passions: Art, Culture, History, Mystery, Food, Fashion, Sport, Fantasy, Love. Each time you’ll enjoy an epic experience to remember and talk about.

- Thematic Adventures, set in downtown Milan

- Wonderful videos shot like films

- Look for the most amazing places in Milan, full of Enigmas and Secrets

- Catch all solutions thanks to the Augmented Reality and Geo-localization using your device

- No need for specific knowledge or skills to end an Adventure. Just some attention, curiosity, cunning and common sense. And Internet

- The Guardians are played by the best Italian voice actors and professional actors

- Precious hints are available to continue the Adventure

- A certificate of “Great Inquirer of the Mysteries of Milan” will witness the success of your Adventure: you can print it and share it on social networks

- Some Enigmas are hidden within famous museums and attractions throughout Milan

- You can start your Adventure and stop it at any time and start it again whenever you like

- A complete tutorial is in the App

WALKING TOURS

- Thematic tours to freely visit the city, according to your passions and interests, thanks to recommendations, hints and passionate descriptions of famous experts like Vittorio Sgarbi, art critic, Enrico Derflingher, executive chef, Fulvio Bugani, photographer and Leica ambassador in Italy, and Maria Canella, Professor of History of Costume.

- Choose the thematic tour you prefer among Art, History, Culture, Food, Fashion, Photography, Nature.

- You can stop your Walking Tour and re-start it whenever you like. You can listen to the contents over and over whenever and wherever you are.

INFO

- In the free section INFO you’ll find everything you need to plan your city tour in the best way: from weather forecast, to exchange offices, from a map of all public means of transport to the right place where to eat or do some shopping, from the calendar of exhibitions to the emergency numbers. If you don’t find what you’re looking for, please call your preferred agency of the Frigerio Viaggi group!

PURCHASES IN APP

- Adventures and Walking Tours can be purchased through the App and in authorized places, together with the Open City Card.

SUPPORTED DEVICES:

IOS system from version 10 onwards, Android system from version 5 onwards.

LANGUAGES SUPPORTED BY THE APP:

Italian and English

THE PROJECT

OpenCITY App originates from Frigerio Viaggi and Arriva Italia know-how, two important players on the Travel & Mobility market, that chose Milan as their pilot city for the project.