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Coca-Cola’s New Typeface
The app explains the ethos behind TCCC Unity, the bespoke typeface designed by Brody Associates with The Coca-Cola Company’s Global Design Team.
The creators tell how the typeface’s personality came from the company’s visual heritage. The designers drew inspiration from the Coca-Cola archive in Atlanta to create a future-facing, cross-platform font that honours that heritage but that works across media, from print to digital, and at all sizes.
Key sections of the app include:
About Unity – the new typeface by Brody Associates for The Coca-Cola Company
The Essence of Coca-Cola – a selection from the archive that influenced the typeface
A Taste of Unity – detailing the typographic DNA of the new typeface
Typographic Ingredients – TCCC Unity’s styles, weights and specimens
Unity Stories – 4 Interviews
Unity Stories is a unique collection of interviews about the typeface and only available on the TCCC Unity app, with James Sommerville, Vice President of Global Design at The Coca-Cola Company; Neville Brody, CEO & Creative Director at Brody Associates; Luke Prowse, Senior Type Designer at Brody Associates and Ted Ryan Director of Heritage Communications at The Coca-Cola Company.
The TCCC Unity app and its content are designed to appeal to those with a keen interest in design and typography as well as creative arts students and the wider public.
Copyright © The Coca-Cola Company Ltd.
Moral Rights © Neville Brody and Research Studios Ltd. trading as Brody Associates
Wat is er nieuw in de nieuwste versie 1.0.1
Last updated on Jan 4, 2018
Added functionality to allow audio to continue playing when screen goes to sleep.
Minor updates to copy.
Vertaling Laden...
TCCC Unity
1.0.1 by Media Grand
Jan 4, 2018