CFO Middle East

Peranan Ketua Pegawai Kewangan (CFO) tidak pernah lebih penting.

The role of the Chief Financial Officer (CFO) has never been more important. For organisations around the world, the CFO is increasingly seen not only as the guardian of financial performance, but as the key entity in driving forward strategic change and pioneering a meaningful and cost-effective presence in new markets and technologies. What’s more, the role of the CFO is changing fast, embracing not only the host of fiduciary and banking tasks, but at the helm of Corporate Governance, Best Practice and commitments to transparent and credible growth. Since the financial crisis, increased scrutiny of revenue, profits (and every expense in between) has transformed the CFO from custodian of the balance sheet to the saviour of a company’s reputation. In short, the CFO is the eyes and ears of the business and the most critical point of contact for suppliers, clients, contractors, financiers and audit firms – whether prestigious global players or local firms with a niche presence in the market.