Momo Confeitaria

The MOMO CONFEITARIA was inaugurated in 1989 by double entrepreneurs Marcelo and Eugenia. They found that they needed someone more mature, someone they could trust and with whom they could share their dreams. The Breno Procopio engineer, father of eugenics, with determination, dedication and affection accompanied them to the end of his life. It was formed the team that would give the first outlines the MOMO. Marcelo administration and Eugenia, in cooking. Breno became the intellectual mentor, counselor, the main pillar of the triad, whose function was to turn the dreams of two young men into reality.

They found the ideal property in the heart of the forest, at the corner of Itajubá streets with Pouso Alegre. They were two old stores that have become a pastry shop and a self-service restaurant, the kilogram, a novelty for the time. The corner was traditional brand of Carnival of Belo Horizonte and therefore the chosen name was a tribute to the King of Carnival.

The beginning was very difficult, the routine of daily life began with the still dark day and came to ten, eleven o'clock at night. But despite the difficulties, the company grew ... So, in 1992, decided to open there close to the MOMO in Itajubá street, Bakery Colombina, which brought new bakery with parking, now one of the most diverse city and one of the main business of the group, a real success. On this occasion they had been adopted methods and standardized processes and implemented a sophisticated information system.

The constant need for customers to order products for meetings and parties led to the implementation of the Telemarketing, providing more comfort. This time, the novelty was not the Telemarketing itself, but the speed with which the MOMO can prepare your customized products in sensational packaging.

The MOMO Garden City, was inaugurated in 1998 and the company has gained visibility, becoming better known in the south of BH. Italian equipment and windows were purchased so that the food had much better quality and were presented to customers.

If a term could describe the fantastic success of MOMO Savassi would probably be "the challenge to disbelief." The region of Savassi was discredited. Its shops had migrated to the malls. Again, Marcelo and Eugenia had intuition, boldness and great courage to face everything and everyone. With much enthusiasm, kept alive the belief that only with methods and modern processes and technology would be possible to seek expansion based on quality. They believed that this time the MOMO needed to prevail in the market. They did not want another store, the store wanted! They wanted to become obsolete your own business, chasing all kinds of innovation. A store anything like what was in BH, equipped with what was best in the world. They did not want only satisfied customers and cutesy apertadinhas shops and the Baroque, even simple, the mining. They wanted to give the mining what he deserved: a bold space, first world, in a room without arrogance. They wanted to reward their customers who have always been faithful and fans. With a Herculean effort, they rolled up their sleeves on the task force to forge a new MOMO. It was necessary to divide functions and add jobs to multiply results. It was necessary to defy the laws of physics and be in many places at once. The MOMO team chose the site, closed the deal, planned and executed the project and opened the shop in just six months! All were astonished when they passed by, looked at the new building and reminded that until the other day was just a land. How was it possible?

The MOMO Buritis, inaugurated in 2005, is considered an attractive shopping stop. In addition to lunch and all MOMO products, it has been adapted to the target audience by offering differentiated snacks boards because it has become a meeting place for young people and students from the neighborhood.