Medicamente Generice

Official presentation of the campaign app Organized by APMGR.

The Romanian Association for Generic Medicines (APMGR), will host on the 26th of November a conference presenting the advantages that the use of Generic Medicines hold for society and for the patients.

The present app is an Augmented Reality app that projects on a card (with and USB stick incorporated containing the Visuals of the campaign), the presentation movie, that explains what are generic medicines, what are the differences between them and the Original Branded Medicines, and other useful information about pharmaceutical industries.

After the campaign the app will be used to promote further the campaign to people around the country.