Influential Brands

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Influential BrandsTM is a think tank founded with the goal of identifying, understanding and recognizing Influential Brands and their Spheres of Influence in Asia.

Create

A fresh perspective on real branding.

An understanding of the unique aspects of Asian-based businesses. Awareness on the influences that successful brands can make.

We want to bring you a fresh perspective on how you can build an influential brand in the

context of the highly sophisticated Asian consumers, in a rapidly changing environment

dominated by multiple layers of spheres of brand influences.

Educate

Brand Owners who need to harness branding as a key enabler for business growth.

Business Executives who need to understand how to build sustainable and influential

brands to last. Marketers who need greater brand-centric insights in order to better engage

their target audience. We develop tools to aid your brand-centric activities.

We want to open your eyes to the science of branding influence, through the

well-documented materials that we have created for you.

Platform

How do Influential Brands make it?

What is the story behind each Influential Brand?

We delve into the depths of highly Influential Brands, documenting their journey from early

beginnings to their phenomenal growth. We do this to bring you a fresh perspective on

how you too can aspire to be an influential brand.

Insights

What make consumers tick?

What motivate them to stay loyal to brands?

What are the buying trends to look out for?

We get into the mindset of your targeted audience and provide you with valuable insights

to help you stay on top of your game.