Flormar Africa

Flormar Tanzania

FLORMAR - Professional Make Up

Established in Milan, Italy, capital of fashion, Flormar was acquired by Şenbay family in 1970 and started production in Turkey. With its annual production capacity of 120 million products and its rich portfolio ranging from blusher and foundation to eye shadows and mascara; from lipstick and nail polish to accessories and skin care products, Flormar has become the essential brand of women. According to 2014 data of Euromonitor, world’s leading market research company, Flormar is the Number 1 make up brand of Turkey and has a 1/4 share in the country’s colored cosmetics market. Flormar intensified its operations abroad since 2008. Today it is the world’s most widespread local chain with almost 700 shops in more than 90 countries.

FLORMAR AT TANZANIA

FASHIONABLE MERCHANDISE AT EXCELLENT VALUE .HOPE HOLDING CO.LIMITED business model is synonymous with offering fashionable merchandise at excellent value. The value model is at the very core of the company’s existence. Being a value retailer means lower markups for renowned brands as we drive value, connection and adoption.Estel is always evolving and day by day it is expanding to cover most of the sectors. It is a key attribute for a holding to be agile which opens the doors for evolvement.It turns our presence into something that best answers the markets needs. It influences the partnerships we make and how our communication looks how it is written. It is a world view that is differentiated from our competitors.HOPE is trustworthy.

FLORMAR PRODUCTION

For centuries, women have been in pursuit of the secrets that will help them attain unprecedented beauty. Flormar has historically been at the forefront of this pursuit making unrivaled contributions to every aspect of the creation of beauty for the Flormar woman. The development of new innovative products as well as the production and improvement to existing products takes place in the 15,000 square meter production facility established in Gebze Organized Industrial Zone. For the past 41 years, Flormar has contributed to the beauty of women all over the world. In 2011, Flormar increased production levels by 39% from the previous year. Flormar’s production of 12 million units of lipstick aims to accentuate the beautiful lips of women around the world.