The very name “Head Up” describes the principle benefit of this system. HUD projects important information such as speed, time, notifications or instructions from navigation apps. All this information is reflected onto the combiner lens and is thus permanently in the driver’s field of vision. Having the displays in the driver’s direct field of view increase safety, as the eyes are always on the road. Unlike the conventional HUDs from auto OEMs, Kivic SM HUD is designed as a companion product for smartphones. Manipulating phones while driving is prohibited by laws in many countries. But in reality, due to the wide spread of various smartphone based navigation apps and the flood of incoming texts from various messaging and SNS apps, using smartphone while driving is inevitable. If inevitable, it will be much better to offer a new way to make it safer. By bring all the notifications and navigation instructions from your smartphone to the driver’s direct field of view, Kivic SM HUD makes your driving much safer.