How to Write a Business Plan 10th Edition

The Leading Business Plan Book for 25 years

Mike P. McKeever’s education, work experience, business ownership,

writing, and teaching careers give him a broad and unique perspective

on business planning. He has a BA in Economics from Whittier College

and a Master’s in Economics from the London (England) School of

Economics, and has done postgraduate work in financial analysis at the

USC Business School. Mike has taught classes at numerous community

colleges in entrepreneurship and small business management. He has

published articles on entrepreneurship for Dow Jones publications,

the Sloan Publications Business Journal, and numerous newspapers and

periodicals.

Mike has successfully purchased, expanded, and sold a number of

businesses, including a manufacturing company, tune-up shop, gas

station, retail store, and commercial building. He has worked for a

variety of companies ranging from small groceries to multimillion-dollar

manufacturers. As an independent business broker, he assessed

the

strengths and weaknesses of hundreds of companies. As senior financial

analyst for a Fortune 500 company, he wrote and analyzed nearly 500

business plans.

Currently, Mike enjoys email correspondence with a few readers

relating to business plan issues. He also acts as consulting controller and

financial advisor to an online retail business.

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