Apollo wanted to develop brand affinity and recognition among its consumer base in the Indian market,which was basically composed of drivers of large vehicles such as trucks and buses. They wanted to attract and engage the consumers in a way that resonates with their lives and thus create brand preference.
Keeping that in mind this app powered with the augmented reality technology was build at the first place.
You can see a family sharing their experiences with apollo tyres and how it changed everybodys life.
To see the app in action download the markers and place infront of the smartphone in a sequence they are numbered.
DOWNLOAD APOLLO MARKERS HERE :
Marker I
https://drive.google.com/a/tagbin.in/file/d/0BwrvieZ5M5V0RTg2YkFNeU1ZVkk/view?usp=sharing
Marker II
https://drive.google.com/a/tagbin.in/file/d/0BwrvieZ5M5V0OHJENWtSTG5SRGM/view?usp=sharing
Marker III
https://drive.google.com/a/tagbin.in/file/d/0BwrvieZ5M5V0NVhHOWJIeHlvTnc/view?usp=sharing
Marker IV
https://drive.google.com/a/tagbin.in/file/d/0BwrvieZ5M5V0eTBzd2pkU2ZWNmM/view?usp=sharing
WATCH THE DEMO NOW :
https://www.youtube.com/watch?v=_PjatXjOzSU
Last updated on 2017年04月16日
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