ITVX

ITVX suits users who want a single place for live channels and recent episodes without juggling different services. Whether at home or commuting, you can open the app and continue from where you left off. Content updates on a regular schedule, so there is usually something new, yet you can still finish a series at your own pace.

Key features

Live and catch-up viewing

ITVX streams live channels and offers recent episodes on demand. You can follow major events and sports as they happen, or watch later when time allows. This suits flexible viewing on mobile.

Wide library of films and box sets

Beyond live TV, ITVX includes films that refresh on a regular schedule, plus British and American box sets and exclusive series. You will also find sitcoms, game shows, classic dramas, cult titles, and event extras when available. This range helps you find something short or settle into a full series.

Premium plan and ads policy

If you want fewer interruptions, you can go Premium to stream more shows and films, including the best of BritBox. Ad-free applies to the on-demand library only, and some programmes may include ITV promotions where required. Live channels still include ads, and Premium works at home or on the go across multiple screens.

Kerching discounts and permissions

For shopping perks, ITV Kerching, powered by Kindred, can surface coupon codes while you browse brand sites. It uses Accessibility permission to read the URL in your browser and match available offers. Review this carefully before enabling it. When installing the ITVX APK, check permissions if you plan to use Kerching.

How to Use ITVX on Android

Follow these steps to get started with ITVX for Android. This guide explains how to download the app, set up your account, choose access, and start watching quickly.

• Download ITVX APK latest version on APKPure and install it on your Android phone or tablet.

• Open the app, sign in by creating an account with your email and password, or by logging in if you already have an ITVX account.

• Watch on‑demand content by browsing the home screen, tapping a show or film, and then tapping Play.

• Watch live TV by tapping the Live tab, swiping left or right to scroll through the channels, and tapping a channel to start watching.

• If playback fails, clear the app's cache or data in Android Settings, or reinstall the app. ITVX only works in the UK, so avoid using a VPN while streaming.

Start watching with ITVX

ITVX focuses on live TV, catch-up, and a library that refreshes regularly. Free viewing is available, with Premium for ad-free on demand, where applicable. For the best experience, download ITVX latest version APK from APKPure to access updates and recent content.