ITVX

ITVX is designed for viewers who want quick access to live channels and recent episodes in one place. It replaces ITV Hub and focuses on straightforward browsing, so you can find shows, films, and major moments without a long search. Free viewing includes ads, while Premium offers ad free on demand and selected BritBox highlights. As you move between live TV and catch up, ITVX keeps things simple. To start, download ITVX and sign in with your details.

What ITVX offers

Live and on demand in one app

ITVX streams ITV channels and major events as they happen, and it lets you catch up later. You can switch from watching live to picking an episode without leaving the app. This setup helps you follow current shows during the week and then finish episodes on your own schedule.

Large free library to browse

You can explore a regularly refreshed library of films, British and American box sets, exclusives, sitcoms, game shows, and classic dramas. New additions appear often, which keeps the catalog active for repeat visits. Because the library is free with ads, you can try different genres and find a mix that fits your routine.

Fresh picks and collections every week

ITVX highlights new shows and themed collections so you can find something current without digging through menus. Trending rows and top picks guide you to popular content right now. With these prompts available, it becomes easier to decide what to watch next on a commute or a short break.

Personalized viewing tools

You can continue watching from the exact point you left an episode, which helps when moving between devices or shifting from mobile to TV. ITVX also lets you save favourites to My List for quick access later. In addition, curated genres and collections help you discover similar titles that match your tastes.

Premium upgrade for ad free on demand

ITVX offers a Premium plan that removes ads from on demand viewing and adds BritBox highlights across multiple screens. Live channels still include ads, so sports and entertainment broadcasts will continue to have commercial breaks. If you prefer uninterrupted box sets and films, Premium is built with that use case in mind.

ITVX availability and travel

ITVX is intended for use in the UK. When you travel abroad, access to live channels and some on demand content may be limited due to rights. If your location changes, availability can vary, and content might not play until you return to the UK. ITVX is the new home of ITV Hub, so former ITV Hub users should use this app for UK streaming.

Ads and Premium expectations on ITVX

Free streaming includes ads. Upgrading to Premium removes ads from on demand viewing only. Live TV still carries ads, and sports, entertainment, and other broadcast events will continue to include commercial breaks. This distinction helps you decide whether ad free on demand fits your viewing habits while keeping live programming consistent.

About ITV Kerching permissions

ITV Kerching is an optional shopping feature that surfaces discount codes via Kindred while you browse brand websites. If you turn it on, the app requests Accessibility permission to read URLs so it can find relevant coupons in the background. You can choose whether to enable it, and you can manage this choice later in the app settings.

How to use ITVX on Android

Getting started is straightforward on mobile. To make sure features work as expected, install the ITVX latest version and sign in before browsing.

1. Open the app and sign in with your ITV details, or create an account if you are new to ITVX.

2. Go to Live to watch ITV channels, or browse categories and use Search to find shows and films.

3. Select a title and press play, then use playback controls to pause, skip, or adjust volume as needed.

4. Return later through Continue Watching to resume from the same point, and add favourites to My List for quick access.

5. Upgrade to Premium in the app if you want ad free on demand and BritBox highlights, or keep using the free tier with ads.

Start watching with ITVX

ITVX brings live channels and catch up together with tools that make it easy to resume and organize what you watch. For quick setup, use the ITVX APK and sign in to access the library and live events.

For official information and help, visit the ITV website below.

• Website: https://www.itv.com/