AudienceControl

Controllo del programmatore sul pubblico televisivo

AudienceControl provides a new approach to audience-based programming, facing recent challenges of the television markets. New approach in the sense that its goal is better to increase the productivity of the day-to-day programming routine of the Media Companies running their TV channels. In other words, AudienceControl is task-oriented rather than data-oriented. The functional basis of this new aproach is our decades-long broadcast media consultancy practice for Media Companies throughout Europe.