Industrial Athletic

The Industrial Athletic app is a single source of access to in-App specials, the Industrial Athletic Blog, Trade Zone sign ups, newsletter, Events scorboard and much more

You can stay up to date with the premier functional strength and fitness competitions in new Zealand, representing CrossFit New Zealand, and other events such as Strongman, and strength competitions. We will offer event information including updates specials, and workout demos.

About Industrial Athletic - Our goal is simple; to provide superior quality equipment to committed CrossFit boxes, high performance strength and conditioning facilities, athletes and strength sports devotees. Our team are in love with the iron game. We love to lift heavy stuff, put it down and then do it all over again…just like you do…

Industrial Athletic began as a result of our need to find quality bars and bumpers to lift and drop, kettlebell’s to swing, ropes to climb, rings to play on and sledgehammers to hit things with. We couldn’t find any that met our rigorous standards… so we started to source and manufacture our own. Soon word got out that there was a 100% kiwi owned company providing quality CrossFit and strength and conditioning equipment, and IA quickly became the gear supplier of choice for New Zealand’s premiere boxes and strength training facilities.

To make sure you have the tools you need, we focus on research and development. What that means in practice is that we train with our gear, and have a committed network of athletes and boxes (check out who’s using our equipment) putting it through the most rigorous testing known to man (AKA CrossFit and highly functional strength training!) This ensures that our line-up of equipment is constantly being developed and improved so that you get the best quality gear, each and every time. Evolution is the key.

We constantly strive to be better…just like you.