Eldorado

Official application of Radio Eldorado de Criciúma / SC

The radio that touches your life!

If the oldest radio station in the region is from the Salvaro Group, the youngest is in the same direction. The HS Group put on the air in January 2011, first on an experimental basis and now already properly regulated in all legal parameters by the Ministry of Communications, RADIO ELDORADO FM, at a frequency of 89.5 Mhz. Former project of businessman Henrique Salvaro, the station was born under the sign of the tradition of the Eldorado brand, and with the goal, already achieved, to serve as a foundation for the great technical advance of the RADIO ELDORADO AM and, at the same time, an option of good music for the listeners who like the standard Eldorado.

Occurred since October, RADIO ELDORADO FM operates in a network with RADIO ELDORADO AM from 5:00 am to 7:00 pm. That is, RADIO ELDORADO is once again a pioneer in Santa Catarina, this time, following the same pattern as the major broadcasters in the main capitals, it becomes the first Santa Catarina radio station to operate simultaneously, with its own stations and frequencies in AM and FM , responding to the new demand of the listeners who tune into the cell phones and other media the programming already consecrated 66 years ago in the AM dial.

The first demand that justified the birth of ELDORADO FM was the need to reinforce the signal offer of Eldorado Football in Criciúma Esporte Clube matches. The resounding success was confirmed in a survey conducted by the Instituto de Pesquisas Catarinense in the Heriberto Hülse stadium this year, pointing out that 44.25% of the listeners accompany Criciúma games in AM 570 and 26.25% tuned FM 89.5, making newborn ELDORADO FM the SECOND ISSUER most heard by Criciúma fans, losing only to his mother, ELDORADO AM, and with many points of advantage over the third place.

When the next legal step is won by the Ministry of Communications, which concerns the legal term for power increase, ELDORADO FM will be expanding its irradiation system to take its signal even further, to serve the entire south of Santa Catarina , in which it was the most voluminous investment of the HS Group in communication.

In the night and dawn, in which it maintains its own programming, in addition to the weekends in which Criciúma EC games do not exist, ELDORADO FM focuses its musical grid in a narrow selection of successes from the years 70 to 2000, with the supervision of the DJ Everaldo Belada. Prestigie on FM 89.5 and www.radioeldorado.net, on the 89.5 link.