Hook

Hook is your daily app for news, lifestyle, podcasts and live cricket. Now featuring MensXP, iDiva and Hook Newsfeed, all in one place.

India's biggest content brands, in one app.

Get the lifestyle content you scroll for from MensXP and iDiva, daily news from Hook Newsfeed, the podcasts everyone is talking about, and real-time cricket scorecards. Hook brings it all together in a clean, swipeable feed built for the way you actually consume content today.

The shows India is hooked on:

- Mens Locker Room: unfiltered conversations from the boys' table.

- South Delhi Girls: the chaos, comedy and pop culture you can't unsee.

- Honest Review: straight-up product takes you can actually trust.

- Not My Type: dating, drama and relationships decoded.

- The Great Indian Podcast: long-form conversations that matter.

- India Cricket Canteen: cricket talk for real fans, by real fans.

- The India Story: the news behind the news.

- The Career Hook: your shortcut to working smarter, not harder.

- The Money Hook: personal finance, finally made simple.

- Hooked.exe: the internet, made watchable.

Lifestyle from MensXP and iDiva

Fashion, grooming, relationships, entertainment, wellness and the everyday stuff that actually moves the needle. The MensXP and iDiva voices you already follow, now built for vertical, swipeable scroll.

Daily news that matters

Geopolitics, business, Bollywood, Hollywood and sports news. Sharp, visual and to the point. No clutter. No clickbait. Just the news you need to walk into the day informed. Hook is the news app for people who want to stay sharp without doomscrolling.

Live cricket and sports scorecards

Real-time cricket scorecards for IPL, T20s, ODIs and Test matches, plus football updates from EPL and Champions League. Cricket fans get live IPL scores, ball by ball updates and match commentary, all without the noise.

Podcasts worth your time

The Great Indian Podcast, India Cricket Canteen, The India Story, The Career Hook, The Money Hook and more. Insightful conversations, hand-picked. Whether you are into news, business, sports, careers or pop culture, Hook has a podcast for your commute.

Designed for the way you scroll today:

- Newsreels: quick, visual news stories that catch you up in seconds.

- Story Cards: long-form journalism, made swipeable.

- Podcasts: handpicked Indian podcasts that respect your time.

- Look Book: honest product reviews and smart picks from MensXP and iDiva.

Why download Hook:

- All your favourite shows from MensXP, iDiva and Hook Newsfeed in one app.

- A clean, clutter-free news app for daily Indian and global news.

- Lifestyle content covering fashion, grooming, dating, wellness and entertainment.

- A growing library of original Indian podcasts.

- Live cricket scorecards for IPL, T20s and global tournaments.

- Built for fast, vertical, swipeable scrolling.

Hook is what content should feel like in 2026: visual, vertical, voice-driven and packed with perspective. Whether you are between meetings, on your commute, or just need a five-minute break, Hook fits the moment.

Stay sharp. Scroll smarter. Start better conversations. Share your favourite news stories, lifestyle articles and podcasts with friends and family, straight from the app.

Download Hook now and get the news, lifestyle, podcasts and live cricket that India is hooked on.

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Need help? Contact: info@hook.online