BrandVision PoC

Einzelhandel Nachfrage Tracking Service Proof of Concept - Zahnpasta SKU Anerkennung

Rapid response to consumer trends is critical for sales efficiency.

Manual shelf inventory and assortment management cause delays in supply and respective losses:

- up to 9% in sales due to unsatisfied demand, and

- up to 7% in sales due to wrong merchandising.

Shelf–driven demand notification drives the optimal supply chain.

BrandVision IoT service is Android Things powered IoT network of shelf scanners analyzes the items on shelves, compares with shelf-specific planograms, recognizes the low, empty or missed shelf items and signals for supply.

BrandVision PoC is Proof of the Concept application intended to conduct product experiments and demonstrate Convolutional Neural Network's power in image recognition.

This application consists Convolutional Neural Network based model trained to recognize seven SKUs of popular toothpaste brand.