These were the times when men strove for respect. Possessing manners and honour was everything. It was the era of the 20th century gent. We believe that the true 21st century gent still subscribes to these values, however what has changed is that these days he demands more from his grooming regime.
Copacetic is a US slang term meaning that something is extremely satisfactory. It was popularised in the 1920’s by the African American dancer and entertainer Bill ‘Bo Jangles’ Robinson who was then the US’s highest paid African American entertainer. His catchphrase, “everything’s copacetic,” reinforced Robinson’s sunny disposition.
The term copacetic epitomises the product within the packaging. The Copacetic gentleman’s range of products contains high-grade ingredients resulting in formulations that quite simply always do their job. We are confident that the years that it has taken to craft these products, together with the rigorous testing that has taken place within the award winning Savills barbershop and academy has produced a range of men’s concoctions that offer superlative effectiveness, sublime usability together with affordable pricing. The added bonus is that each product looks *swell too. The artistic styling of the packaging is lead by the Art Deco influences of the times.
No mess. No stress. It’s all copacetic.
*1920’s slang – great, amazing.