Comcast Spotlight's mission is to make the complex simple. Audiences are fragmented: watching content from multiple networks, on more devices and subscribing to different communications providers. The good news? We're the experts in fragmentation, assembling the audience you want to reach, where and when they're watching TV.
Check out the different sections of our app to see how Comcast Spotlight can help you reach more customers:
Tour Multi-Screen Products:
Discover how Comcast Spotlight's multi-screen solutions integrate television and digital, allowing you to reach consumers in a more engaging and impactful way. Check out this section to learn more about our solutions, including Video on Demand, Request for Information, i-Guide, Remind Record, Video Pre-Roll and In-Banner Video, and how advertisers can customize these powerful tools to engage with viewers, generate leads, drive sales and traffic for their businesses.
Comcast Spotlight has more than 40 demographically targeted networks that advertisers can use to connect with customers. We created this great tool to show you what TV & online networks will help you reach your target demographic and during what times of the day.
Improve Your Media Plan:
This section teaches local businesses and media buyers how media plans can be optimized to meet their objectives and gives them the option to see how budget increases can have an even greater impact.
Reach Sports Fans:
Comcast Spotlight delivers every major sport across our cable networks, giving advertisers multiple ways to reach sports fans. Check out this section to learn what your target audience is watching and the wide range of programming and networks available to help you reach them.
See our Success:
With the increase in audience fragmentation, it's important to reach customers wherever they consume media. This section highlights the success of our multi-screen clients and shows how local businesses benefited from successful multi-screen campaigns.
Discover our Markets:
Comcast Spotlight reaches roughly 35 million homes and dozens of interconnects in top markets. We have presence in 8 of the top 10 DMAs and 19 of the top 25 DMAs. Use this section to learn about our markets and I+, which gives advertisers even greater reach through our satellite and telco affiliates.
Advanced Media Solutions:
Check out this section to learn more about Comcast Media 360, a business unit of Comcast Spotlight that partners with innovative brands in the design and delivery of media campaigns that leverage addressability, interactivity and learning across the full portfolio of Comcast’s media assets – TV, digital, video on demand and mobile/tablet platforms.
Your use of this application is subject to the Comcast Software License Agreement located at http://xfinity.comcast.net/terms/license. If you do not agree to the terms and conditions of the Comcast Software License Agreement, do not download, install, or use this application.