Our new slogan

新口号为跨国公司Fluidra的企业应用程序。

The multinational Fluidra has come up with an internal corporate competition open to its employees to find a new slogan for the company.

Following the change of Fluidra's Mission to: "To take care of people’s well-being and health through the sustainable use of water for leisure, sports and therapeutic applications”, we would also like to renew our slogan "Making Water Perform".

This time we would like Fluidra's employees to propose a slogan that the company will use from now on. Nobody knows Fluidra better than they do, so what a way to show it!

We have therefore organised this competition in which everybody who belongs to Fluidra is invited to take part. The winner will win a fantastic weekend for two in a wellness spa worth 1,000 euros.

How to enter

1) Download the app and enter the verification code that will have been sent to your work email address with all of the information about the competition and on the posters that you will see hung up in the company's communal areas.

2) Sign up and take part as many times as you like with all of the slogans you can think of.

3) Vote for your favourite ones and the judges will decide which one is best.

Remember that a slogan should be brief, should never be more than a sentence long and easy to remember. It should also be honest and pleasing to the ear. It must reflect Fluidra’s essence and what makes the company special. It should not sound pretentious or belittle the competition. It should be a memorable phrase or expression that sums up the company's distinctive value. It should put across a powerful message able to reflect the essence of the company... no less ;)

There are some great examples, such as Apple's "Think Different"; BMW's "Sheer Driving Pleasure"; L'Oréal's "Because I'm Worth It"; Nike's "Just Do It"; and Heineken's "Refreshes the Parts Other Beers Cannot Reach".

If you are a Fluidra employee, contribute your best ideas.

Fluidra could bear your slogan!