Chatbot

演示 - 聊天机器人应用为您的业务

One of a trend that has shaped a previous year and definitely is going to influence the year 2017 is the increasing popularity of chat bots.

Chatbots is a program that simulates a real conversation with users by using artificial intelligence.

To understand this technology and find use cases that will fit your business and your customers` needs, let's analyze the background that drives this trend.

Factors Influencing the Rise of Chatbots

1. The exploding popularity of messaging apps is hard to deny. The GlobalWebIndex Statistics says that 75% of Internet users are adopters of one or few messengers. Also, take a look at the Business Insider statistics that shows how quickly growth the popularity of messengers.

2. The rise of artificial intelligence technologies brings chatbots to the new level. Together with natural language processing AI brings up to 90% to an accuracy of machine parsing and understanding of requests. Another significant factor here is sophistication notifications that take into account context of the situation and are always on across devices.

3. The accelerated development of all kinds of sensors and wearables in addition to analytics and data science boosted the personalization of the virtual communication and the capabilities of predictive assistance.

4. Payment integration to third parties via APIs brings, even more, options to the chat bot functionality.

Adopting Chatbots for business

There is one interesting nuance you probably haven't ever realized. In app stores, you can find millions of different apps available. However, the Forrester Research shows us, that users use about 24 apps per month wherein the 80 percent of the time is on just five apps. That means that you hardly can shoot ahead with a new app for your business, but you still have high chances to integrate you chatbot into one of the platforms from your user's everyday routine.

Chatbot app development has all chances to be one of the hottest trends and a new challenge for companies and software vendors.

When Building a Chatbot Makes Sense

1. You receive many requests that are similar to each other

For evey business, there is always a set of typical questions that your employees have to answer over and over again. You can gather all these matters in the FAQ form on the website, or you can create a chatbot for that. Also, chatbots are essential when customers need to get consultation ASAP.

2. Products you sell are low involvement

Low involvement goods and services mean that the clients do not spend much time on making a decision to buy or not to buy. Emotions dictate such purchases, and I bet you do not want to miss such customer`s impulse by not providing info in time. By one single request bots immediately understand what the customer want and offer it without human interaction.

3. Your customers need information that is easy to provide

Everything is simple. The more you can give to your client conditionally for free, the more loyalty you get. That is how your chatbot actually can become another channel of winning the sympathy. From another hand, by providing info automatically also you save some money for human recourses. Also take a note that this information can be easily personalized.

4. You work in a highly competitive niche

Working in a field where products, services, and prices for them are mostly the same, it is hard to compete. Most likely that your customer will choose the vendor that requires spending fewer efforts to get a product. Moreover, again your chatbot is a winning strategy! First of all, you customer will get information regardless the day of the week, time, holiday, etc. Secondly, no one likes to speak by phone nowadays.

5 Inspiring Chatbot Use Cases

1. Shopping

2. Payments

3. Restaurants & Delivery

4. Healthcare

5. Customer Support

Takeaway

Chatbots is a powerful tool for the brand-to-customer communication that also helps to reduce costs and resources.