Brand Management Tutorial (Complete Guide)

Management Student..?This tutorial will help you understand Band Management.!

Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.

Audience

This tutorial is meant for all those readers who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.

Prerequisites

We assume the reader has a basic knowledge of business administration and marketing concepts. Creativity, analytical thinking, strategic thinking, and good communication skills are a plus.

Chapters

Basic of Branding

Brand Management - Overview

Brand Management - Diversity

Inside Brand Management

Brand Management - Equity

Brand Management - Equity Models

Brand Management - Architecture

Brand Identity and Positioning

Brand Management - Promotion

Brand Management - Extension

Brand Management - Co-branding

Maintaining The Brand

Brand Management - Performance

Brand Management - Leveraging

Brand Management - Valuation