Brainstorm SF Sep 2015 MTN

Brainstorm Special Focus September 2015 - MTN Business

In the always-on world that we inhabit, successful companies are those

that are able to be connected anytime, anywhere and anyhow. To

achieve this seamless connectivity requires choosing an ICT partner who

can provide everything necessary to link people – and things – across the continent

and, where required, the world.

The company that’s the subject of this Special Focus, MTN Business, is rising to

the challenge and – to use its own words – is forging a digital path through Africa.

Hand in hand with this strategy goes expansion of the business’ geographical

and coverage footprint. To this end, MTN Business has launched an Africa

enterprise unit which, together with its digital stream, hopes to propel the business

into double digit growth.

For clients it makes practical business sense for them to be able to turn to one

provider for their ICT requirements ranging from cloud services to machine-tomachine.

But more than this, they need to know that they can do business across

the continent without worrying about network or connectivity.

The big win for MTN Business clients is that they don’t have to be a large

enterprise to benefit from these solutions – there are solutions for public sector,

corporates and SMEs. Having an understanding of how the different markets

operate, and the regional differences, gives MTN Business a distinct advantage as

its focus widens beyond its traditional telecommunications offering.

This strategic shift has a three-pronged approach, firstly geographic expansion

into Africa; secondly improving government-to-citizen communication (public

sector) and thirdly enabling greater financial inclusion in rural areas.

To achieve its growth goals, MTN Business envisages key acquisitions en route

that will enable the business to inspire growth in its clients’ businesses, in turn.

In this publication we look at the themes outlined above, as well as MTN Business’

branding strategy, which underpins everything that the business is hoping to achieve.

We meet the relatively new team that’s going to drive this expansion journey, and

hear their view on just how they are going to meet these big, hairy audacious goals.

Happy reading.

Alison Job

Editor

alison@itweb.co.za