GoodYaara

GoodYaara é um intercâmbio de informações, a mídia social, onde a atenção é valorizado.

GoodYaara, where it pays to Pay Attention!

While we have ever growing data seeking our attention, we only have limited time and attention. GoodYaara is an information exchange platform, where every information needs to deserve your attention. Sender needs to provide value by attaching GoodYaara Rewards (GRs) with every message for receiver to get it along. This helps reduce the noisy and casual communications from the system. Serious or important messages not only get the value they deserve but also are distinguishable in terms of GRs value they carry along.

FIRST in many ways, GoodYaara (mentioned as short and easy GY) provides all its users:

F – Freedom

I - Inclusiveness

R - Rewards

S - Subtlety and

T - Transparency

Freedom to:

01. Create closed group communication

Limit the receivers only to your subscribers. Can limit subscription to your contacts, or by demographic criteria

02. Do criteria based targeting

Targeting based on Gender / Age / Consumer's location / your subscriber or not

03. Broadcast all

User can broadcast the message(s) to all the GY users in a particular area

04. Choose your audience and time

User chooses to view the message(s) or pass, while sender has to respect receivers’ attention

05. Controlling your campaign

Senders can set start / end date and also the max GRs. The campaign ends when end date reached or GRs consumed whichever is earlier

06. Survey and own your data

Ask your targeted users and get much needed responses at aggregated and detailed level

Inclusiveness:

07. Send your spend directly to your target’s pockets, their local economy

The reaching out (or advertising) cost is being distributed to very people intended, and is not going to any single entity, enriching your local targeted economy

08. Pay as you go and as per your appetite

Your need, big or small, drives your quantity and maintains quality at your price

Rewards:

09. Giving Boost to your communication

Boost up your messages as needed by attaching appropriate rewards

10. Concise reward based learning (coming soon)

Rewards earned by the learner is a good indication of overall progress

Subtlety:

11. Evolving Attention Value

The value of consumers’ attention is not decided by single entity, however is decided by attention seeker and attention payer, as per the product, region, or time

12. Favorable positioning

Since consumer has got something from provider beforehand itself, psychologically provider has positioned an upper hand for self. We all know rewards build Loyalty, then why not spend what you would any ways (or less) directly to targets instead

13. Longer life of message / promotion for user

User can retain the message / promo for future consumption

14. Cleaner flow of info

Less noise, less unwanted, and thus more space for required and valuable information

Transparency

15. End to end transparent flow

Starting from message content, intended receivers, rewards per receiver, to maximum / total rewards, everything is laid out in front of all. Spender knows all relevant to them and receiver theirs, what they each care about. Decide before you publish, take a call while in play as you may find and take appropriate action.

16. ROI on reach out budget

Be it smaller group with higher rewards to each OR relatively bigger group with lower rewards to each, as selected by spender, Ability to do either or combination.

GoodYaara is created with lot of passion and seriousness. We believe it to be our duty and social responsibility to provide ways for one and all to leverage technology the right way. Technology advancements need to be fair to big population who is consuming the information at faster pace than ever. We would be greatly satisfied if the quality of information making way to each user and thus potentially fighting for their attention, is improved! GoodYaara becomes truly GoodYaara (a good friend) when it helps achieve that with every GoodYaara's support!