Organize suas aplicações Android usando rótulos
Organize your Android applications using labels
You can create a label shortcut (or a widget) with a custom icon on Android home (long touch on home and select shortcut)
If you want to organize apps, bookmarks, contacts and shortcuts you can install Folder Organizer. Apps Organizer data can be easily imported
1.5: widget support, if you have "Apps label" bug please use widgets instead of shortcuts