Logo Builder Tips is free guide about Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.
Of course, logo design is just one small sub-set of branding – which these days can incorporate a dizzying number of activation points, from interior design right through to tone of voice on social media – but the logo, or brand mark, remains the centrepiece of most branding schemes.
As editor of Computer Arts and chair of judges for the Brand Impact Awards, I have spoken to more than my fair share of branding professionals about the intricacies of good logo creation.
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Last updated on 05/04/2017
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