Amartya: Eye Donation Pledge App for Indians

This app aims to connect donors with agencies. Donors will get a better sense of the impact that eye donations can make - via news, interactive features and real-time updates.

Amartya, which was launched in 2018, aims to raise awareness of the need for donations, especially among users aged 16 to 55.

Last year, youth donors made up 30 per cent of the donor pool, which comprised of almost 70,000 people.