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A good store with a mother's heart A mall specializing in infants and toddlers responsible for everything from childbirth to childrearing. Unbelievable price! Reliable quality!

A child grows up with barley.

With our child’s No. 1 Bori Bori that shines everywhere!

In a world where people are busy taking care of their children,

Are you even worried about shopping? Bori Bori Renewal OPEN!

■ Gender-tailored shopping

- You can conveniently shop according to your child's gender by simply touching a button.

■ Gifting service opened

- Express your warm feelings with a simple gift.

■ Taste-sniping specialty store opened

- We gathered our family’s shopping preferences in one place. Find products that fit your interests at once.

■ Trendy app design

- Bori has been renewed! Experience a variety of shopping services.

■ The best products picked by moms and dads these days

- Quickly find the best selling products right now.

■ Full of new promotions every month!

- We offer super special discounts and coupons you can't miss.

Your worries are over, join Bori Bori!

[Detailed information on permissions required when using Bori Bori]

■ Required permissions

- Device and app history: Permission required to identify the device and check the app status (version).

■ Selective authority

- Photo: Permission required to attach photos when writing product reviews and posts.

-Camera: Permission required to take photos and attach photos when writing product reviews and articles.

- Notification: Permission required to register and receive push notifications.

Optional access rights require consent when using the relevant function, and even if you do not consent, services other than the relevant function can be used.