לולי

To raise their children in a safe, intriguing and imaginative television world in the formative years of their lives.

Loli Channel, a unique TV channel intended for the youngest audience, up to the age of 3, was established in 2006 and is a safe place where children can develop curiosity, learn, experiment and develop their imagination.

The channel was developed in consultation with the best psychologists, educators and child development experts and contains content that helps in the development of the toddler.

The channel also has suggestions for activities that enrich the toddler's experience and contribute to strengthening the parent-child bond. Lolly promotes programs that introduce toddlers to basic concepts including letters, numbers, art, music and movement, all in a safe, calm and ad-free environment.

Media Group Hop! It is the dominant and leading media body in Israel in the worlds of content for preschool children. The group creates and curates quality content for children and also operates in Israel the channels - Loli intended for toddlers, the Israeli childhood channel that miraculously elevates Israeli childhood songs from then until today, the happy and embracing Miracle channel and the WIZ channel, a smart channel intended for ages 6-9.

The slogan "Grow up in good hands" is at the center of the group's actions in every original content or purchase and in every action they remain faithful to the responsibility that comes from creating experiences for children.