During the past few years, mobile phones have experienced a great transformation – from being a device for telephone conversations and transform to a powerful business tool. Today we use different apps to arrange meetings, add them to a calendar, share business documents, manage projects, access the company’s CRM, pay bills and many more. Statistics say that by 2014 mobile Internet usage will take over the desktop Internet usage. The whole market is getting mobile. If your business is not using mobile marketing tools, then you are already behind your competitors.