I can either try to figure out all the buttons and functions of other CRM mobile apps or I can simply and quickly enter my Customer Name, Stock # and Trade. BTW, how many of us know the customer's name as we're heading out there? Not I, so I just enter a "Description" like "Man"- I can correct it later. And I can record Comments and make a Sales Appointment. Oh yeah, when I have trouble getting my customer to come in a sit down I press the "T.O. Panic" button to alert EVERY manager in the store that I need help.
This thing is "Stupid Simple".