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Video Marketing Guide icon

Video Marketing Guide

1.0 for Android

The description of Video Marketing Guide

WHY VIDEO MARKETING?


Video is arguably the most powerful, trending mode of marketing and communication today. It drives more engagement than any other form of content out there. It boosts conversions like few other things can.

It is seen as a must-have for any business both because it is indicative of their ability to keep up with the times and also because it’s what audiences want.

As humans in the information age become increasingly less interested in reading textual content (thanks, public schools) and more interested in quick and easy gratification and passive entertainment, video is increasingly replacing (or at least displacing) most other forms of content marketing.

We are going to give some stats that may shed some light on this powerful trend.




ORGANIC VIDEO MARKETING


Although there is much to be said about sales videos and video ads (we’ll get those later), it seems there is nothing more powerful for brand awareness, right now, than a competent organic video marketing strategy.

There are many places to implement such a strategy, but it makes sense to start with the big one.




VIDEO ADS


The foundation of a good brand presence and content strategy certainly is organic video content marketing.

However, when it comes to acquiring leads or customers, encouraging specific actions, or “jump starting” your organic content, video ads can be an indispensable tool. We’ll discuss a few different types in this topic.



VIDEO PRODUCTION


Once you’ve decided what your video marketing strategy will look like, you’ll need to start producing your videos. There are several different styles and formats of videos requiring varying levels of expertise, software, and equipment. We’ll discuss a few of them in this topic.
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