TuTiTu is a successful 3D-animation video series for kids 2-3 years of age with over a 4 billion YouTube views worldwide! Young viewers are introduced to a friendly red hovercraft named TuTiTu, who guides them in exploring the basic “building blocks” of the world. In each “toys come to life” episode, colorful shapes are transformed into a new and exciting toy, prompting the child to call out the toy’s name. TuTiTu’s videos teach toddlers new vocabulary words, and foster curiosity and creativity. TuTiTu’s songs-for-kids series is perfect for older children, who can learn new words in English while singing-along to the original lyrics and happy tune. TuTiTu is available in an ever-growing number of languages, and can also be used to help children learn new languages. The Magic of TuTiTu lies in the way the toddlers are fascinated and engaged in the viewing experience. Toddlers are eager to find out how toy parts come together to create a whole, and will happily call out the name of the toy. In this way, the videos help children learn new words. Each episode features a new toy, yet recurring motives give toddlers a comforting sense of familiarity, while they are learning new concepts. Endless hours of experimentation led us to a combination of elements we believe are perfect for a toddler’s early learning needs. These include a peaceful rhythm, a colorful fantasy world filled with things toddlers care about, exposure to only a few simple objects, and pleasant melodic background music.