TAM Media Research is a joint venture between Nielsen (India) Private Limited and Kantar Market Research - two globally acclaimed authorities in the field of media and market research.. Appointed by the Joint Industry stakeholders of ISA (Indian Society of Advertisers), IBF (Indian Broadcast Foundation) and AAAI (Advertising Agencies Association of India) in 1998. TAM runs a neutral TV Viewership cell for the Indian TV Broadcast & Marketing Industry. This panel has one of the largest TV Audience Measurement panels in the world comprising of 45000+ individual sample respondents from across 225 cities and towns with 12,200 TVM5 Peoplemeters covering 11,130 TV homes. These TV Panel Homes are representative of Class I towns (all towns and cities with a population of 1 Lac+) and Semi Rural Towns (Less than 1 Lac population) from the state of Maharashtra, Gujarat, MP, PHCHP, Rajasthan & UP.
Since 2007, TAM has been reporting TV Viewership data for Terrestrial TV Homes, Cable & Satellite TV Homes and the Digital TV Homes. For this, TAM proactively introduced the internationally acclaimed, highly advanced, platform neutral digital TVM5 peoplemeter.
Your view into the world to Indian Television Audience Behavior of Indian TV viewers has become Quicker, Faster and On The Go! TAM Media Research, a Neutral and Independent Television Measurement Service Provider for the media industry brings to you TAM India App. This mobile app is compatible with iPhone, Android & BlackBerry. The following Q&A will address all your queries about the App.
1. Who all should use TAM India App?
Ans. All TAM Data subscribers & Non TAM Subscribers who want top line TV Audience behavior data On The Go! CEOs, CMOs, Research Heads, Programming Head etc.
2. What is the difference between TAM Subscribers and Non TAM Subscribers?
Ans. TAM Subscriber: Those who are subscribing to TAM Viewership Data service for the current period will be entitle to this service for free of cost. The user should be registered with their official email id of their company.
Non TAM Subscriber: Those who are either, NOT Subscribing to TAM Viewership Data but Subscribe to any of other Service/Products or NOT Subscribing to any of our
TAM Product/Service. Those who are from any Media / Corporate Industry and do Registered for this TAM India Mobile App with their Company official email id. Kindly note that Personnel email id will not be entertain to this service except for the Students from any management institutions and other freelancer under the acceptance of our Terms & Condition at the time of Registration Process for this TAM India Mobile App.
3. What will be the subscription charges for TAM Subscribers & Non TAM Subscribers?
A. TAM Subscribers will have free access for the TAM India Mobile App and Non-TAM Subscribers will have nominal subscription charges.
4. What type of top line information can be accessed using TAM India App?
A. TAM India App will have data such as:
a. Genre: Overall Genre wise viewership data and 4 weeks trends for select genres
b. Markets : Market wise viewership data and 4 weeks trends for select markets
c. New Programme Launches : List of new programmes launched during particular week on respective channels
d. New Promotables : List of new programme promotions on respective channels
5. How frequently will TAM India App data will get updated?
A. Every Thursday, 10:00 AM, immediately after the data for TAM Media Xpress software has been released.
6. What will be the available data period that can be accessed every week?
A. TAM India App will have data for 5 weeks which will be data for the recent week and 4 weeks prior to that.